Businesses that use infographics are 28% more likely to find the information they need.Infographics can be processed 60 times faster than plain text.Infographics are responsible for 78% more information retention.Here is a set of miscellaneous yet important infographic statistics. Sources: Hubspot, MarketingProfs, Xerox, 99Firms, Pestle Analysis. 70% of users claim that content marketing campaigns help them feel connected better with the company.67% of users consider having visuals that are brief yet detailed more valuable than text.A study by MIS research revealed that people are convinced 43% more when they see a graphical representation of any topic.50% of users are more focused on content with images.People who receive their health data in the form of infographics are 2.84x more likely to understand their condition better.Colored infographics have a very high (80%) motivation rate.Users are 30 times more likely to initiate a payment when prompted by visuals.45% of the netizens will click on a link if they see an infographic in it.55% of the readers are more likely to accept a message in colors rather than black and white.Readers retain 65% of the information when it is paired with a relevant infographic.This section will help you optimize your infographic campaign in the best possible way. This section highlights how people on the internet interact with infographics. Sources: Forbes, Infographic world, Visme, Xerox, Venngage. 39.7% of marketers in the United States use online tools to create infographics and other types of visual content.Ĭanva is a top-notch designing tool that is preferred by the majority of marketers around the world.Using colored infographics can boost a reader’s attention span and comprehensibility by 82%.84% of people in a review by infographic world said that using infographics has been very useful for them.56% of professionals use infographics for ALL their marketing purposes.65% of brands integrate infographics in their content marketing strategy.Instagram and LinkedIn are the top two social media platforms to use infographics.62% of content creators make use of infographics twice a week.55% of marketers create social media infographics more than any other visual media.60% of businesses have used infographics in their content strategy.It is clear by now that infographics are trending, but the question is, how, when, and who are using these infographics? In this section, I will try to answer these questions via facts and figures. The usage of infographics enhances the drive to read by 80%.The word ‘Infographic’ has a global search volume of 71,000.An infographic is 30 times more likely to be read than an article with the same content.Websites using infographics are witnessing a 12% higher traffic growth than the rest.
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